Unlike "traditional media", We see every impression served as a data point that lends itself to rigorous quantitative analysis.

Bigger buys = More wisdom

The sheer volume of data we have access to gives us incredible insights on how to optimize your campaigns for maximum performance. We have some of the largest media placements for IT B2B marketing, Online Travel, Consumer Auctions, Financial Services and Consumer Packaged Goods. Leverage our team's experience to reduce your cost of acquiring customers.

We're experts in measurable, acquisition-based marketing – that's it. We do marketing that is geared towards the achievement of your specific and real-time measurable goals. We don't make TV commercials, or write press releases. We won't buy you a print ad placement, and no, we don't hang out at the wine bar on a Friday night.

…but, if you have concrete sales targets that you need to meet, we're your team!

These may be goals such as:

• Collection of prospect or even prequalified sales leads
• Inbound calls to your inside sales call center
• Customer initiated SMS's requesting more info
• E-coupons delivered to your customers and tracked for redemption
• E or M-Coupons delivered over the web
• Direct Sales through your eCommerce channel

As Acquisition Marketers, our first question is always: "Can you quantify your objectives so we can craft a solution?" Contrast that with your Media Agency whose first question typically is "What is your budget?"

DEMAND's Search activities go way beyond clicks and impressions. We're centered on measurability. We firmly believe that if you can't measure it, you can't manage it.

A prerequisite for delivering value in real-time, finite inventory auctions is to continually measure and track the value of a successful bid. We have developed proprietary technologies to manage the bid-value measurement and management process.

We constantly monitor your sales funnel conversion using tools like Omniture and Google Analytics – to ruthlessly drive efficiencies for our clients.

DEMAND has been a pioneer in using Image ads across massive contextual networks in more than half a dozen countries. We're one of the first firms in Asia to deploy rich media keyword Flash ads on the Google Network, as well as in managing keyword-level, CPA programs on Baidu in China.

We take our experience in Direct Marketing and statistics and apply it to optimizing your marketing. We're constantly running control group and A/B testing on different campaign elements before and after the click, to identify how we can drive the most sales, for the least cost.

In Search Marketing, the cost of your media is inversely proportional to the quality of your creative. In no other advertising media, do you pay less per customer depending on how good your ad is. But in search, the more relevant your ads and your destination page to the keyword, the less your media cost. Many traditional media agencies just don't understand this. Our focus on performance driven marketing means we're constantly looking for ways to make your marketing work better for you.

A good search campaign will stretch the entire length of the curve, sometimes into millions of keywords. The more complex the keyword combination, the rarer it will appear, but boy is it relevant to the customer and cheaper in the bidding auctions. Anyone can buy "cheap flights", the trick is to be where your customers are really looking. Engines reward long tail marketers, as it helps monetize their own inventory better. DEMAND has the proprietary tools and methodologies to help us straddle the entire length of the Long Tail.

DEMAND manages approximately a million keywords in multiple languages for our clients globally. We have a solid track record of delivering excellent results for our clients, including world leaders like: Hewlett-Packard, eBay, Polycom, Johnson & Johnson, SAP, BEA, Singapore Airlines, Lufthansa, Air New Zealand, The Daily Mail (DMGT) and Haymarket Publishing.

But, don't take our word for it, read what some of our clients say about us here.

DEMAND doesn't rely on arm's length contracted translators to get close to your customers, we roll up our sleeves and get right in to the markets, around the world. We have physical offices on the ground throughout Asia, Europe and North America. Our staff are native speakers in Chinese, Japanese, Korean, French, Spanish, Hindi, etc. We know your markets, because that's where we come from. Why would you trust someone sitting in Chicago telling you how to market in Chengdu?

Ok, well maybe we're not actually "cheap", but we do have a dedicated offshore production facility in Singapore. That means you benefit from our lower operating costs in Asia, and our economies of scale by consolidating your global search activities through our high-volume single campaign centre.

Even more importantly, our costs are extremely transparent. We charge based only on what we actually do for you – on a time and materials basis. We're shocked that there are still media agencies out there today who charge on a percentage commission basis. How can an agency be motivated to reduce your media cost, when they're pay is directly correlated to getting you to spend more!?

Since everything we do is on a performance driven basis. If the campaign doesn't work, you don't pay. It's that simple.

You have KPI's to meet, and you probably need to do it this quarter. Why play around with prolonged pitches and focus groups and internal reviews, etc. etc. Give us just one product, just one market. We'll start your campaign on a test basis right away and within a week you'll have clear numbers of how it can perform. Then, as soon as you're ready, we can begin optimizing and expanding the campaign into other areas and markets.

Best of all, there's almost no risk. No paying half-a-million dollars for a TV commercial that didn't really work. You start paying, when the customers start coming. That's how it works. Easy, right?